A good reputation for a company is like an expensive cologne. Its presence is profoundly felt far and wide. It attracts everyone to where the smell is concentrated – precisely what a good employer branding does to a company.
Employer branding is how attractive you package your company to attract a crop of motivated, talented job seekers. It also entails what a company does to better the workplace environment, its uniqueness compared to other companies and why employees should look forward to working for a company.
It is the company’s image in the eye of a prospective employee. If a company’s employer branding is high, it is likely to attract the best employees looking for jobs. While the opposite is catastrophic to a company’s operations, here are a few tactics on how to improve your employer branding.
1. Be Clear
There isn’t anything sadder than a company that isn’t clear on what they stand for. In such a company, employees lack a motivational direction that is crucial to the effectiveness of the company.
To improve your employer branding, the vision, mission, and core values of the company should be clearly defined, featured, and applied in all communications within the company. It shouldn’t only be phrases written, but the company should struggle to be all that is encompassed in the vision, mission, and core values. An example of a company that stands out in this area is Starbucks. Starbucks is very clear what they stand for, and it has everything aligned with its key strategic objectives. Its mission is not just to sell coffee; its mission as stated on their website is:
“To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
This is supported by its values:
With our partners, our coffee, and our customers at our core, we live these values:
· Creating a culture of warmth and belonging, where everyone is welcome.
· Acting with courage, challenging the status quo, and finding new ways to grow our company and each other.
· Being present, connecting with transparency, dignity, and respect.
· Delivering our very best in all we do, holding ourselves accountable for results.
· We are performance-driven, through the lens of humanity
2. Use Social Media
Social media is a very crucial tool in establishing a company’s employer branding – it can either damage it or make it. It is where most people share their experiences, and it where your employees express their opinions about employment in your company. You can use this to boost your employer branding.
You can have posts by employees that boast of the vibrancy and excellence your company is on your social media platforms. You can run the profiling of each employee with their specific achievements. This would go a long way in showing that you appreciate the individual effort by employees and the level of excellence desired.
You can also run posts that give a sneak peek into the life of an employee in your company. It may be posts that tell how a day looks like in your company or specific experiences by employees that make your company appear attractive and fun to work for. That way, your employer branding will improve.
3. Company Review Check-Up
A company review check-up is paramount, as is a regular check-up by a doctor. It helps to demystify the state of the company and justify its performance according to the reviews.
A review check-up is conducted by sifting through reviews about your company online. The majority of employees search for reviews online before sending their application letters. Reading through the reviews by critics and paper writing sites will be of great advantage as you will have a clearer image of how your company is depicted. The crucial information will help in establishing strategies to improve your employer branding.
4. Work on Your Website
Potential employees are likely to reach a company’s website before tendering their application for a job. The website should contain information about the company and policies that are useful to a potential employee.
Most companies, however, have dysfunctional websites. The websites aren’t up to date, information about the company isn’t updated, and there are pending questions on the site. Such a website is a great discouragement to potential employees.
Having a well-designed, up to date, easy to navigate website can get you more applications. There should be an active Human Resource department that responds to all the questions asked on the website. As such, your employer branding will improve tremendously.
5. Cultivate a Culture
Fulfillment is an essential part of the employment. If someone doesn’t have satisfaction in their work, their performance is likely to be affected, and their comfortability threatened. Whenever fulfillment is mentioned, a company’s culture pops up.
Every company has its own culture that is unique to itself. For a higher rating on employer branding, always ensure that you cultivate a passionate, healthy work culture. Develop a culture that continually assures the employees that their interests are taken care of and valued. Ensure that employees’ efforts are appreciated by a few rewarding perks once in a while.
In conclusion, employer branding is crucial in determining the reputation of your company and the type of potential employees your company attracts. Any employer who aims at nothing but perfection should ensure that their employer branding ratings are the highest among any other company ratings.